Google Marketing Tools Video Course

Gmail ui

Module 01

One of the best free tools I have ever encountered and in this case, use every day, is called Google Mail or Gmail for short. Having a Gmail account is more than just an e-mail client. It’s kind of like having the key to the Google castle with cool tools.

This video will introduce you to the various items in the Gmail interface. I’ve already opened up my Gmail account here in the inbox area. Let’s go around and poke around and check out some of the different features.

Gmail Customize

Module 02

This video will demonstrate a few ways to customize the layout of your Gmail user interface.

Gmail Compose Send Receive

Module 03

If you’ve been online for any length of time, you’ve probably already sent and received an e-mail or two. This video will detail the composing, sending, and receiving of emails using Gmail.

Be sure and watch this entire video. Who knows? You might learn something new that can save you loads of time from here on out.

Gmail Settings

Module 04

This video will walk you through the general settings of your Gmail account..

Gmail Labels

Module 05

There are loads of ways to help keep your e-mails organized in Gmail. This video will cover using and managing the labels feature.

Gmail Tabs

Module 06

One of the newer items that the fine folks over at Google have added to your Gmail is the tabs feature.

In this video, we’ll walk you through the setup and use of the tabs feature in your Gmail account.

Gmail Filters

Module 07

Organizing your Gmail account can be a bit overwhelming if you are new to some of the awesome features Google provides you in Gmail.

In this video, we’ll show you how to set up filters to more quickly organize your Gmail inbox and future incoming e-mails.

Gmail Contacts

Module 08

This video will walk you through the Gmail contact feature. You can add contacts & there are several different ways actually.

One way is that Gmail auto adds some of your frequent e-mail senders and recipients.

This allows for Gmail to auto complete the send to area whenever you're composing an email and begin typing that person’s e-mail address. .

Gmail Labs

Module 09

Gmail has loads of features on its own but there is a place you can go add even more functionality to your already awesome Gmail account and make it even awesome--er. That place is Gmail labs.

This video will show you how to enable your Gmail labs feature and I’m going to show you a couple of neat labs that I think you’ll want to put into use right away.

Gmail Analytics

Module 10

If you're an information junky like me and/or looking for a way to generate analytics on your Gmail activity, then this video is for you.

This video will show you a couple of ways to get information on your mail usage. One way is more detailed than the other but both are free.

GA Accout Setup

Module 11

In this video, I want to show you how to set up your Google analytics account and how to add the tracking code for your newly set up Google analytics account to your website.

Actually I’m going to show you a couple of ways to do both.

GA UI Tour

Module 12

This video will walk you through a quick tour of the Google analytics or GA for short user interface.

Now, as you're looking over the information being supplied by your GA reports, you should be thinking how is this information going to help you better optimize your site and the content that you put there.

GA Customize Dashbard

Module 13

Having a custom dashboard in your Google Analytics account allows you to view only the information you find useful for your particular situation or the specific situation if someone else might be on your team.

This video will show you how to create and manage custom dashboards in your GA account.

GA Add Users

Module 14

How to start marketing yourself to a pool of targeted audience... even if you're new to the traffic generation challenge! How to create short, effective messages that sells you and your product at a FREE or low-cost expense! Most people who are starting out online are always running their business on a budget.

This strategy shows you how to get enormous leverage for your buck even if you're doing this on a shoe-string basis.

GA Goals

Module 15

This video will show you how to set up goals in your Google Analytics account.

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